Sweet Loren’s strives to create products that are convenient and delicious. Emphasizing their best-selling cookie accentuates the allergy-free and clean-food qualities. Adding additional design elements like iconography and color blocking brings attention to those details and brightens the page. Sprinkles were dusted over the design to help with the flow. The updated website not only introduces a modern aesthetic but also strengthens the brand’s identity. Overall, the redesign ensures that Sweet Loren’s mission of providing the best food possible is clear and compelling to its audience.